Today, on Wednesday, September 10, 2025, Apple held its big September event. The company showed off many new products. The star of the show for many was the brand new Apple Watch lineup. Apple announced the incredible Apple Watch Series 11. They also revealed the super-tough Apple Watch Ultra 3 and a new, affordable Apple Watch SE. These new watches are packed with amazing features for health, fitness, and staying connected. Apple is once again showing everyone why its smartwatch is the most popular in the world.
This year, the focus is clearly on health. Apple has added new sensors and software to help you understand your body better. Let’s take a deep dive into everything new in the latest Apple Watch series.
The Main Event: Apple Watch Series 11
The Apple Watch Series 11 is the new flagship model for everyone. It looks familiar, with its classic rounded square design. But don’t let the looks fool you. Inside, almost everything is new and improved.
A Groundbreaking Health Feature: Blood Pressure Monitoring
The biggest news for the Apple Watch Series 11 is a brand-new health sensor. For the first time, the Apple Watch can now monitor your blood pressure trends. This is a huge step forward for wearable technology. The watch won’t give you a specific reading like a doctor’s cuff. Instead, it will track your blood pressure over time.
It will show you if your blood pressure is trending up or down. You can see this information in the Health app on your iPhone. The watch can also send you a notification if it notices a consistently high trend. This new feature can help people be more aware of their heart health. It can encourage them to talk to a doctor sooner. Apple made it clear this is for wellness and is not a medical device for diagnosis. But it is a powerful new tool for personal health.
Brighter Screen and Sleeker Design
The display on the Apple Watch Series 11 is better than ever. It is about 20% brighter than the Series 10. This makes it much easier to see outdoors in the bright sun. The screen technology is also more efficient. This helps save battery life. The borders around the screen are even thinner, giving you a larger viewing area for your watch faces and apps.
Apple is offering the Series 11 in new colors. You can get it in the classic Midnight, Starlight, Silver, and (PRODUCT)RED. Two new colors have been added this year: a deep Forest Green and a soft Rose Gold.
Faster and Smarter with the S11 Chip
Inside the Apple Watch Series 11 is a new computer chip, the S11 chip. This new chip makes the watch faster and more responsive. Apps open instantly. Siri responds quicker. The animations are smoother than ever before.
The S11 chip is not just about speed. It is also more power-efficient. This efficiency, combined with the new screen and software updates, gives the Series 11 better battery life. Apple says you can expect up to 24 hours of normal use on a single charge. There is also a new “Extended Low Power Mode” that can make your battery last for up to 48 hours by turning off some features.
For the Explorer: Apple Watch Ultra 3
For athletes, hikers, and adventurers, Apple introduced the Apple Watch Ultra 3. This is the most rugged and capable Apple Watch ever made.
Built to Endure Anything
The Apple Watch Ultra 3 keeps its tough titanium case. It is resistant to scratches and bumps. It is also more water-resistant than before. It is now certified for high-speed water sports and even deeper recreational scuba diving, up to 50 meters.
The screen on the Ultra 3 is also the brightest display Apple has ever put on a watch. It is designed to be perfectly readable in the harshest sunlight, like on a snowy mountain or in the desert.
Pro-Level Features and Unbeatable Battery
The Ultra 3 comes with a more advanced dual-frequency GPS. This provides incredibly accurate location tracking, even in big cities with tall buildings or deep in the wilderness.
The biggest reason to choose the Ultra is its battery life. The Apple Watch Ultra 3 pushes this even further. With normal use, it can last up to 48 hours on a single charge. With its new, enhanced low-power setting, it can last for an incredible 80 hours. This is perfect for weekend hikes or long-distance triathlons.
The Action Button returns, and it’s now more customizable. You can program it to start specific workouts or even run multi-step shortcuts.
The Perfect Start: Apple Watch SE (3rd Generation)
Apple did not forget about those looking for their first smartwatch or wanting a great deal. The new Apple Watch SE is here, and it is better value than ever.
Core Features at a Great Price
The Apple Watch SE offers the essential Apple Watch experience. It tracks your workouts, heart rate, and sleep. You can get notifications, make calls, and use Apple Pay.
The new SE model gets a big performance boost. It now includes the S9 chip, which was in the flagship Apple Watch Series 9. This makes it much faster than the previous SE. It also gets important safety features like Crash Detection. This feature can detect if you’ve been in a severe car crash and automatically call for help.
The design is the same as the previous SE, and it is made from 100% recycled aluminum. It’s a great choice for kids, older adults, or anyone who wants a powerful smartwatch without paying a premium price.
watchOS 12: The Smart Software
All these new watches will run on watchOS 12, Apple’s new software for the watch. This update brings many improvements.
- Smarter Widgets: The Smart Stack is now more intelligent. It can show you more relevant information right when you need it, based on your location and time of day.
- New Watch Faces: There are several new beautiful and functional watch faces to choose from.
- Improved Workout Views: When you are working out, you can now see more data on the screen at once. Cyclists can connect to Bluetooth accessories for more data, like cadence and power.
- Mental Health Features: The Mindfulness app has new tools to help you log your mood and see insights into your mental well-being over time.
Pricing and When You Can Buy
The new Apple Watch series is available for pre-order starting this Friday. They will be in stores next week.
- The Apple Watch Series 11 starts at $399.
- The Apple Watch SE starts at a very affordable $249.
- The Apple Watch Ultra 3 is priced at $799.
Should You Upgrade Your Apple Watch?
With these new models, you might be wondering if it’s time to upgrade.
- If you have an Apple Watch Series 6 or older: Yes! The upgrade to a Series 11 will be huge. You will get a bigger screen, faster performance, and amazing new health features like blood pressure monitoring.
- If you have a recent model (Series 8, 9, 10): The choice is more difficult. If you are excited about the new health sensors or want better battery life, the Series 11 is a great choice. Otherwise, your current watch is still excellent.
- For serious athletes or adventurers: The Apple Watch Ultra 3 is the best of the best. If you need extreme durability and the longest battery life, this is the watch for you.
- For first-time buyers: The Apple Watch SE is the perfect starting point. It gives you all the most important features at a fantastic price.
Apple continues to lead the way in the world of smartwatches. The new Apple Watch series is not just about telling time or getting messages. It is a powerful partner for your health, fitness, and safety that lives right on your wrist.
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